Here are the 5 most popular and effective promotional products. Where to get them and why are these the most popular and effective for your business.
What makes a promotional products popular and effective?
The popularity of promotional products is directly related to how practical or useful they are to the consumer. The more use and long lasting the more effective it is. In other words, how many times your clients or potential clients see your product. With this in mind, here are the top categories of the most effective promotional products for almost any business.
1 Eco friendly drinking vessels, with your business name on them
Yes mugs, glasses, thermal flasks with your logo and contact information. These category is the most popular in my book. Why, because people need to drink liquids all day, everyday. From the morning coffee or tea, to the recommended 8 glasses of water per day. In additional, the trendy and needed healthy kombucha or protein shakes. More over we cannot forget the once in a while cocktail.
Based on my personal experience, and for their versatility and durability, thermal flasks are my personal recommendation. Why? Well, my hydration flask goes with me everywhere, every day, and it has lasted years!
2 Bags with your company logo
These promotional products literally transform your clients into walking billboards. First, people carry your company when they go grocery shopping, to the gym, to the beach or pool. Secondly, they carry it all around time. Thirdly, they repeat this process week after week. Therefore, this customer behavior give promotional bags the potential for year round exposure. Check these out, with a cool medallion type logo. There are several options, and at different price points.
3 Hats and masks provides the best vantage view for your brand
Hats and masks also works as walking billboards. Except smaller version of your logo. However, these are very effective since there are on peoples heads. Have you heard one of the most important rules about advertising is Location location location! Well, placement for your logo does not get any better than this. Just imagine people talking to someone at close range, reading about your company just few inches away from them. If curious or intrigued by your logo, they will either ask about it to the person wearing it or will remember and later google about it.
4 T-Shirts and Outerwear are a classic marketing product
T-shirts also have the walking billboard effect of bags and hats. However, with the added benefit of having two sides to show off what your company is all about. Moreover, people wear t-shirts year round. In conclusion, this is a fantastic option for exposing your company logo, products and services to the most eyes possible.
Before distributing t-shirts as promotional products consider the time of the year or season. Especially in areas where winters are harsh, your t-shirt may come really handy for adding layers; nonetheless, most likely it will be covered by a jacket or sweatshirt. But no worries, although a bit more expensive, sweatshirts are a great promotional products too.
5 Desk Accessories are a great marketing tool that keep your brand present in your customers mind.
Pens, notepad and planners top the chart in this category. Despite new technology and the ability smart phones offer to write notes and keep our schedules; people continue to jot down their ideas, notes, and reminders on notepads, post-it notes, notebooks and planners. Pens come hand in hand with promotional stationery. In addition, since people spend quite a long time in their offices, desk accessories of all kinds are a great option to feature your company logo.
Why are promotional products important?
Promotional products create brand awareness. In addition, they are long lasting and not as expensing in comparison to other marketing and advertising options. Marketing campaigns on tv, radio or social media, are expensive. Especially, when you consider you pay per each time your ad airs or it is posted. For localized marketing, in the long run, promotional products are less expensive. They have longer promotional exposure since products last longer and exposure continues beyond the initial give away experience. If positioned or distributed well, they become passive forms of marketing and advertising for months. Some time years.
Which promotional product to order?
There are a couple of variables to consider. As mentioned earlier, budget and target audience are key factors to consider. Based on your company’s budget. Each of the categories mentioned above have a variety of options. Also there are several price points to choose from. The segment of the population you are targeting and their lifestyle is very important. It must not be overlooked. In conclusion, it is important to make sure you don’t waste your money on products that do not target your target your ideal customer profile.
If you need any help creating your own business suite of promotional products, contact us.
